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When you think of Cook Islands Music your imagination immediately transports you to a paradise location. Tropical sunshine, crystal blue waters, and shimmering white sands. In the distance the pulsating rhythm of the log drums and the strum of the ukulele lure you to join the sultry hula of the bronzed island beauties. This is the allure of Cook Islands Music. And the team at Heimana Music and HMD Entertainment have been in the business of producing and promoting Cook Islands Music these last 30years, to give the world a glimpse of paradise through song. From humble beginnings the Heimana Music team have managed to grow steadily to become the producers of over 70% of all Cook Islands Music heard worldwide. Heimana Music primarily distributes CD’s & DVD’s and currently boasts over 300 titles in its music catalogue. Cook Islanders living outside of their home nation number around 75,000. That is 6 times the number of Cook Islanders living in the Cook Islands. It is no surprise then that most Cook Islands Music is actually produced outside of the homeland. Heimana Music prides itself on producing high quality products that can respectfully take the stage alongside mainstream music presented worldwide. Heimana Music has also done much in the way of giving pacific artists a vehicle to promote their own unique sound. Artists like Brother Love, Tara Makirere, & T’Angelo have all achieved their fame through the work of Heimana. (See Music) HMD Entertainment is the Events Management & Promotions arm of the business and focuses on providing artist performances, events, and showcases. From ticketing through to staging, HMD Entertainment has proven it’s effectiveness in marketing the artists and products under Heimana Music. (See Events) Humble Beginnings…. This company is the dream and lifelong work of Noo V Pare. Born in Mangaia in the Cook Islands, he dreamed at just 15 years old of making Cook Islands Music to share with the world. He arrived in New Zealand in 1980 and after working on cars for a few years he decided to give up his job and pursue his dream. He released his first recording when he was just 21 years old and it was that one cassette recording that set him on his way. 30 years later, he has recorded hundreds of great Cook Islands singers, and his music can be heard in almost every Cook Islanders home. In 2005 he handed over the reigns to his children sharing with them the importance of Cook Islands Music, Culture and Language. To this day he reminds the team that the music produced by Heimana today – is the inheritance of future generations.